About bespoke
Founded in 1980s, bespoke is a conceptual customized mountain bike company based in Munich. They are looking for the design for a simple logo, and take it to an expansion on an annual catalogue.
PROJECT -
bespoke
ROLE -
Logo design
Branding
Editorial Design
Design process :
The logo of bespoke comes from the bell of a bike.
Given the idea of the flexibility for customization,
I introduced 3 important parts of the bike - rims, bell, and cassette, which are all from the shape of a circle.
A poster was also designed for their bike show.
bespoke is a brand for bike lovers who are adventurous and love to take risks,
which is the reason why I chose green as a bold analogy.
Please read the whole brochure here.